For Salt Lake Tribune editor Jennifer Napier-Pearce, the last couple of weeks have been earth-shattering.
Shortly after her staff started working at home, an earthquake hit Salt Lake City, rendering their offices uninhabitable. Rumors began circulating on social media that another, larger quake would strike within the hour.
“Our role is … to get authorities on the phone and on the record and shoot down those rumors,” says Ms. Napier-Pearce. “That’s when our work is so important – to make sure that people have good reliable sources of information so that they can make important decisions on questions of safety.”
“If you hear my dog, sorry about that,” she adds, as Slack messages ding in the background.
Even as senior editors juggle pets and kids, often on little sleep, they say their mission keeps them going. Misinformation at a time like this, they say, can be a matter of life or death.
The Salt Lake Tribune has made its coronavirus coverage free as a public service, yet it’s seen a significant uptick in readership and annual subscriptions. Other outlets across the country are seeing a similar phenomenon, with traffic increasing as much as 10-fold, new subscribers signing up at a record rate, and readers sending in unsolicited donations. A donor has offered the Nevada Independent up to $100,000 in a matching grant. Yet for most, it’s not nearly enough to offset the advertising losses.
Many newspapers, and particularly local outlets, were already operating on the thinnest of margins after years of budget cuts and staff reductions. From 2008 to 2018, the number of newsroom employees dropped by nearly half. The current crisis is exacerbating those financial strains.
“We’re dealing with the same problems, on steroids,” says Mary Lou Nemanic, author of the just-released “Metro Dailies in the Age of Multimedia Journalism,” which tracked five newsrooms over six years. “Over the years that I studied them, it was really tragic to see how the staffs of three of the five papers were reduced to bare bones,” she says, blaming “corporate profiteers.”
Wide swaths of rural America have become “news deserts,” while suburban areas have seen a reduction in coverage from metro papers. Take Falls Church, Virginia, which is less than seven miles from Washington, D.C., but rarely gets coverage in The Washington Post. So the Falls Church News-Press is essentially the only game in town, says managing editor Jody Fellows, who is one of three full-time editorial staffers turning out as many main stories a day as they usually publish in a week – as well as an updated list of restaurants open for take-out and delivery.
“We are so fortunate to have The Fourth Estate on duty in our City!” wrote City Council member and retired journalist Phil Duncan, a 35-year resident of the city, in a Facebook note.
“This is such a huge story”
In 2018, as the massive Camp Fire raged through Paradise, California, Melissa Daugherty headed into the hills where she had gotten her start as a beat reporter years before. The scenes were devastating. Two staffers at the Chico News & Review, where she now served as editor, had lost their homes. Others were banned from returning home for a time. Yet they threw heart and soul into the story.
After The New York Times and big TV stations had packed up and gone home, they discovered contamination in the water as a result of the unusually swift, hot fire – yet some local water authorities were telling residents the water was safe to drink. They requested public records, and found the state water board had withheld for months information about significantly increased risks of cancer from drinking the local water, which now included elevated levels of benzene.
“Nobody had done this and we were like, ‘Why hasn’t anyone done this?’” recalls Ms. Daugherty. “And then after we did it, we were like, ‘This is such a huge story, why isn’t anyone else picking up on this?’”
On a recent afternoon, Ms. Daugherty – one of the staffers Mr. vonKaenel had to lay off – went into the Chico News & Review’s shuttered offices, and found the $100 check from a reader begging them to at least stay online.
The paper has been promised a reporter from Mr. Waldman’s Report for America corps, and she had secured the matching funds needed from a local community foundation. Now she’s trying to find a way to restart operations before losing that reporter.
“I have to make things move really fast here – on my own time, as a volunteer, essentially,” she says, noting that her health insurance runs out at the end of the month.
“I’m super invested, and people from the community are really looking to me for an answer,” adds Ms. Daugherty. “I just think about the consequences of not having a newspaper that does what we do. It would be devastating to the community.”